Building a small business website for a local enterprise is one of the most frequent requests I get. Generally, smaller businesses want value for money, which is understandable. Many, looking for a small business website take the self-build route using SAAS solutions like Wix or Squarespace, because they are super cheap and get you up and running quickly! However, they have their limitations and I am often contacted by businesses seeking to extricate themselves from these services, once they start to expand.
Secret Garden wanted to avoid the self-build route and bring in some design expertise that could help them deliver a more credible and professional solution. They were also looking for some minor branding – primarily a logo, colours, and typography that could be used in other aspects of their business. It was also clear from the beginning that they were also looking for a strategy for increasing their visibility online over the long term.
I proposed a content-managed website solution using WordPress to both promote their work visually and their expertise in garden design via a blog. I also helped them set up their social media and gave them a basic strategy to help drive traffic to the new site. 12 years on, and on the second incarnation of their website, they are saturated with enquiries through the website and regularly have to decline work proposals.
Secret Garden provides Landscape Garden Design services from their home in Bristol.