Brand Financial Training approached me back in 2015 looking for a complete company rebrand and WordPress website. They had an old, non-responsive, chaotic, slow website with over 200 pages and multiple taxonomies. It was practically impossible to try and improve and build upon their existing design, which had grown organically over several years. They were also looking to content manage extensive parts of their website and make it easy for anyone within the organisation to keep things up to date.
I completely re-designed the site from scratch including a rebrand, a new WordPress website and visual productisation of their exam materials. I developed a templated system that allowed the team to create and deploy content quickly, consistently and efficiently without having to make any design decisions. All their existing content from the old site was then migrated into the new design. It was also important that any valuable SEO juice from the old website was not lost and I redirected key pages and categories to their new counterparts.
They were then able to grow their content in a structured way that maintained the brand, prevented bloat, improved page load speeds which in turn improved their SEO. This site is now almost 7 years old and still running my original architecture and design.