The Digimakers brand design is all about inspiring a younger audience (aged 7-18) to become the next generation of engineers. It’s an outreach project developed by the University of Bristol’s Faculty of engineering. They were looking to break down the stereotypes associated with engineering and make it more accessible through play and experimentation via a series of free events. These events provided an introduction to ‘making’ in the digital world for those who may have not had the opportunity to do so before. From hacking hardware to programming software, the emphasis was on finding more ways to have fun with technology.
The brand design and development started with a playful logo design that captured the light-hearted experimental approach of the brand. This presentational idea was then extended into many other marketing materials including flyers, posters, and stickers to help promote the events. I also developed a website to both extend the brand’s reach online and gather signups to specific workshops that were held at the events. The outreach project has been a huge success and the event workshops regularly sold out within hours of their release online.
Digimakers is a series of free hands-on workshops for children (aged 7-18), parents, and educators interested in being creative with electronics and computing. In more recent times, these events have unfortunately been put on hold due to COVID restrictions